PRIVACY POLICY

INTRODUCTION

This Privacy Policy ("Policy") is published in accordance with the provisions of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Consumer Protection (E-Commerce) Rules, 2020, and other applicable laws and regulations in force in India.

Trendieez ("Company", "we", "us", or "our") acts as a Data Fiduciary under the DPDP Act and is committed to protecting your privacy, safeguarding your personal data, and ensuring a secure and transparent experience on our platform.

By accessing, registering on, placing an order through, or otherwise using our website www.trendieez.in ("Platform"), you acknowledge that you have read, understood, and agree to the collection, storage, processing, use, sharing, and retention of your personal data in accordance with this Privacy Policy.

Where required under applicable law, including the DPDP Act, 2023, your personal data will be processed only on the basis of your free, specific, informed, unconditional, and unambiguous consent, or any other lawful basis recognized under applicable law.

We reserve the right to modify, update, or revise this Privacy Policy at any time to reflect changes in legal, regulatory, operational, or business requirements. Any updates will be posted on this page along with the revised "Last Updated" date. Continued use of the Platform after such modifications constitutes your acceptance of the updated Privacy Policy.

This Privacy Policy is available in English and may be made available in other languages recognized under the Constitution of India upon request.


1. INFORMATION WE COLLECT

Personal Information You Provide:

  • Name, email address, phone number

  • Shipping and billing address

  • Payment information (processed via secure payment gateways only)

  • Account preferences and order history

Automatically Collected Information:

  • IP address and device information

  • Browser type and operating system

  • Pages visited and time spent on site

  • Cookies and similar tracking technologies

Children’s Data and Parental Consent

Trendieez does not knowingly collect, process, or solicit personal data from individuals under the age of 18 ("minors") without verifiable parental consent. If we discover that a minor has provided us with personal data without appropriate parental or legal guardian authorization, we will take immediate steps to delete such information from our servers.

2. HOW WE USE YOUR INFORMATION

  1. To process orders, payments, and deliveries

  2. To respond to your inquiries and customer service requests

  3. To send promotional emails and offers (you can opt-out anytime)

  4. To improve our website, products, and services

  5. To detect and prevent fraud or security issues

*We explicitly do not engage in any behavioral tracking, targeted advertising, profiling, or processing of personal data that is likely to cause any detrimental effect on the well-being of a child.

3. DATA SHARING & THIRD PARTIES

We do NOT sell, trade, or rent your personal information. We only share data with trusted third parties necessary to fulfill your order:

  • Courier and logistics partners

  • Payment gateways (Razorpay, Stripe, etc.)

  • Email service providers

  • Website hosting providers

We may disclose information if required by law, court order, or government request.

4. DATA RETENTION

  1. Order and transaction data: Retained for 7 years for legal and tax compliance

  2. Account information: Retained as long as your account is active

  3. Marketing emails: Retained until you unsubscribe

  4. Cookies: Vary by type (session cookies deleted after browser closes, persistent cookies deleted after set duration)

Statutory Overrides on Data Erasure

While you possess the right to request the erasure of your personal data under Section 7, please note that statutory obligations under Indian tax laws, financial regulations, and consumer protection laws require us to retain transactional history, invoices, and payment logs for a mandatory period of 7 years. Such data will not be erased upon request until the statutory retention period expires.

5. COOKIES & TRACKING

We use cookies to enhance your browsing experience. You can control cookie settings in your browser preferences. Most browsers allow you to refuse cookies or alert you when a cookie is being set.

Types of cookies we use: Session cookies (temporary), Persistent cookies (stored longer), Analytics cookies (Google Analytics to understand site usage), Marketing cookies (to show relevant ads).

6. DATA SECURITY

Trendieez implements industry-standard security measures to protect your data from unauthorized access, including SSL encryption for payment information.

However, no internet transmission is 100% secure. You are responsible for maintaining your account password confidentiality. Always log out on shared devices.

Limitation of Liability & Data Breaches

Trendieez implements industry-standard physical, electronic, and procedural safeguards, including SSL encryption, to protect your data. However, no method of transmission over the internet is completely secure.

The Company shall not be held liable for any unauthorized data leaks, hacking incidents, cyber-attacks, or force majeure events that result in data exposure, provided the Company has maintained reasonable and legally prescribed security standards. In the event of a confirmed data breach, Trendieez will promptly notify the Data Protection Board of India (DPBI) and affected users within the statutorily mandated timelines.

7. YOUR RIGHTS

  1. Right to access: Request a copy of your personal data

  2. Right to correct: Update inaccurate information

  3. Right to delete: Request deletion of your data (subject to legal obligations)

  4. Right to opt-out: Unsubscribe from marketing communications

  5. To exercise these rights, contact: grievance@trendieez.in

8. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before sharing information.

9. CONTACT US

In accordance with the IT Rules, 2021, and the DPDP Act, 2023, if you have any questions, complaints, or wish to exercise your data rights, you may directly contact our designated Grievance Officer:

  • Name of Grievance Officer: Abhijeet Yadav

  • Email Address: grievance@trendieez.in

The Grievance Officer will acknowledge your complaint within 48 hours and strive to resolve the issue within 15 days from the date of receipt.